Eye Tracking
A study investigated whether and to what extent faces of people on product images in online shops for clothing attract attention. It was found that faces attract attention to a high degree. It was not investigated what this is due to and whether images with or without faces are more beneficial for web shops.
Information processing
Comparison of bottom-up and top-down processing.
Test setup
Overview of the test setup.
Area of interest
Marked areas of interest for comparision.
Evaluation
More than half of the fixation time was spent on the region of interest with the head.
Heat Map
A combined heatmap of all participants.
Gaze Plot 1
A single gazeplot with eleven fixations.
Gaze Plot 2
Another single gazeplot up to the seventh fixation.
Gaze Plots
Several gaze plots superimposed.